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Service qualified lead that your sales team has accepted as ready for a direct sales follow-up. This qualification will help your sales and marketing teams stay on the same page in terms of the quality and volume of leads that you are handing over to your sales team. You can learn more about sales qualification in this guide.
A service qualified lead is a customer who has indicated to a customer service team member that they're ready for a conversation with a sales rep about new products or services. Service qualified leads provide additional value to customers by helping them see more success as they evolve using a company's product or service with the help of additional upgrades.
It can also lower the cost of customer acquisition and increase customer lifetime value by retaining customers longer and encouraging them to buy more products that help them derive more value over time. Customer service reps have a big opportunity to impact their organization's bottom line by identifying and re-connecting them with a sales rep to identify possible upsell and cross-sell opportunities.
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A service qualified lead, or SQL, is a customer who has indicated to a customer service team member that they're ready for a conversation with a sales rep about new products or services.
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